We are committed to multi-use development. Our vision includes a mixture of retail, commercial, residential, and multi-use projects. We hope to make each offering a venue that we would personally enjoy using. Our desire is to be unique while also esteeming the values of our community and our heritage. We want to maintain a long term focus but we also want to accomplish something in the near term. We want to explore innovative ideas both for design and construction. Most importantly, we want to be good stewards of the resources we have available.
Sense of Community
Moore has a long history of neighbors helping neighbors. In recent times perhaps the most notable event of neighbors helping each other was the tornado on May 3, 1999, but that’s just one very significant example that made the news.
Well before that there were many stories of neighbors helping neighbors. There wasn’t much required to receive neighborly help either except to have a need and live near someone who could help. Since the town wasn’t very big geographically there were a lot more people who claimed Moore than actually lived inside the limits.
Many of these people, maybe most, felt they could put forth an opinion and that it actually mattered.
And it mattered because there was an emotional connection.
So we want to develop Fritts Farm in a way that encourages and preserves that sense of community.
We’ve never believed that were in competition with our surrounding neighbors. One of the things my father, Alton Fritts, tried to teach me again and again was to keep my focus on my own business and let others tend to theirs.
Stephen Covey describes this thinking in his The Seven Habits of Highly Effective People as habit #4 Thinking Win Win. This is in such sharp contrast to the win lose thinking that seems so prevalent in our society now.
In practical terms for us this has meant rejoicing in the successes of our neighboring developments and opening ourselves to the new opportunities those successes mean for our own development.
Sometimes this idea is called organic growth or sustainable growth. It is the concept that the present needs of the enterprise should be met without compromising the future.
For us this means waiting on opportunities and then taking advantage of them rather than trying to force things to happen.
As an example of how this has worked for us there was a time not long after Home Depot’s opening that we explored building a small retail center in front of the store on 19th Street. But we were unable to secure leases at a rate that allowed us to build the kind of structure we wanted. Four years later we tried again and this time we were successful.
Probably the most common thing we’ve said over the years we’ve been developing Fritts Farm is “NO.”
Much of the emphasis in real estate development is on the projects that actually get built. And having been engaged in several such projects now we are all too aware of just how difficult it is to bring projects from idea to reality.
But for every project that’s actually come to life there are several others that we denied.
It is a lot harder to say “NO” than it is to say “YES” but maybe it is more important